Your most important marketing tool
Your résumé is your most important career marketing tool. While a résumé alone will not get you a job, its primary function is to convince an employer to interview you.
On average, employers spend only 6 seconds reviewing a résumé before deciding whether to invite you for an interview or not. You do not have a long time to communicate your suitability for a job. It’s therefore vital to capture their attention quickly, and clearly and precisely convince them to take the next step.
Given the extremely fierce competition for management positions, you do not want to gamble your chances of employment on an ineffective résumé.
Résumés should be fluid
Your résumé is never “done”. It should be fluid throughout your career; you should be adding, editing and reformatting it to reflect your current status.
There is no “one size fits all” in regards to résumés and cover letters. Not only must your résumé reflect your unique abilities, skills, and achievements, it must also address the benefits that you will bring to the specific position.” Sending the same résumé and cover letter for all positions that interest you is not the best job search strategy. Customizing your marketing documents and your job search strategy will help you land the position or promotion you deserve.